12. March 2025
Employer branding
In today's world of work, it is crucial for companies to position themselves as an attractive employer in order to attract and retain the best talent. Small and medium-sized enterprises (SMEs) in particular face the challenge of competing with large corporations. Employer branding campaigns are an effective means of achieving this. These not only help to increase the visibility of the company, but also to address the right target groups and make recruiting more efficient.